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Thursday, 8 March 2012

How To Make Your Blog Visitors Stay Longer

The length of time that you can keep your visitors on your website can be a crucial factor in determining how successful your blog will be.

Simply getting traffic in the form of thousands of unique visitors daily is meaningless if the time they spend on your site is less than a few seconds or your bounce rate is more than 95%.
Below are some tips which will help you to keep the attention of your visitors or at the very least keep them interested long enough to stay and explore your site and ultimately perform the call to action you want them to.
  1. Remove unnecessary external links from your landing pages and use internal linksTrying to increase the average visitor time on your site is one of the ways that you can decrease your bounce rate and increase your rankings.If you use Google Analytics you’ve probably already heard of the term “bounce rate”.Bounce rate (as defined by Google) is:“..the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page”.
  2. Use emotion to present your messagePeople most often buy from emotion whether they admit it or not. This is because the actions which emanate from emotion are quite often subconscious.
  3. Include video content on your posts and pagesVideo is one of the most effective ways to communicate a message to people. Even short videos of just a few minutes can often deliver more value to your readers than multiple pages of writing can.
  4. Use captivating images in conjunction with your copy or content
    Quite often the right image coupled with the relevant content can induce an emotional response and it can help lay the foundations for the right mindset you want to create before somebody reads your sales pitch or post.
  5. Focus on providing value and informative content rather than blatant advertising
    Your content and the value which it provides is the sticking point which helps to build a relationship with your readers. A relationship needs some measure of trust by both parties but when you successfully gain this trust from your readers or clients then you are also creating a longer term investment where current customers also become future customers.


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